Monthly archives: December, 2017

These startups use AI to “optimize” marketing messages

In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, …

As Seattle’s bike-sharing pilot concludes, here’s what 2018 has in store for the neon newcomers

LimeBike, Spin, and Ofo are sticking around in Seattle. (GeekWire Photo / John Cook) Seattle’s novel bike-sharing pilot is crossing the finish line as 2017 comes to a close. With the training wheels off, Seattle’s now-ubiquitous neon bicycle fleets will continue operating on city streets and expand. The Seattle Department of Transportation (SDOT) launched the …

How scientists are expanding the spectrum for SETI and the search for alien life

This map from the University of Puerto Rico’s Planetary Habitability Laboratory shows the known planetary systems within about 100 light-years from Earth, plotted on a logarithmic scale. The systems with potentially habitable exoplanets are highlighted with red circles. (PHL @ UPR Arecibo) BERKELEY, Calif. — Twenty years after the movie “Contact” brought the search for …

Leonard Cohen’s Debut Album Turns 50

Leonard Cohen’s debut album, Songs of Leonard Cohen, was published 50 years ago this week. It was not immediately or universally loved. “I don’t think I could ever tolerate all of it,” Arthur Schmidt wrote in Rolling Stone. “There are three brilliant songs, one good one, three qualified bummers, and three are the flaming shits.” …